Copywriting

Party Delights Blogging

Party Delights Blogging

I had pretty much full reign over the Party Delights blog, and it was my mission to improve the quality of content as well as create new content which would work well for the company.

Old blogs were assessed periodically to ensure they were up-to-date with products, well-written and hit a minimum number of words.

New blogs began with researching, usually either identifying a current trend to discuss or finding evergreen content to write on, such as commonly asked questions. I’d then run my concepts by the Design team and compromise where needed due to practicalities. I’d then research and write the content myself, minify and optimise the images and post the blog, aiming to get the Social and Email teams to support the efforts by promoting individual blog posts.

How To Make An Arch With Balloons

Based on questions that constantly came up on the Party Delights social feeds, I worked closely with the Design and Social teams to create this helpful how-to guide

How To Make An Arch With Balloons

Mother’s Day Cupcake Bouquet Tutorial

A piece designed to show off a new product - the bouquet boxes - and to update a previous blog about giving your mum cupcakes for Mother's Day!

Mother's Day Cupcake Bouquet Tutorial

Fortnite Party Ideas & Free Printables

Party Delight's biggest sellers are kids' party supplies, but the blog was strangely lacking in set-up ideas. Here we provided everything you need for a (knock-off) Fortnite party, with costume suggestions, games, and free printables

Fortnite Party Ideas & Free Printables

10 Ways To Celebrate A Socially Distanced Halloween

I started my job with Party Delights during the first lockdown of 2020, and was presented with the problem of advertising our biggest season of the year while keeping our customers safe. Although this content was only really useful for that year, it had some great tips in it!

10 Ways To Celebrate A Socially Distanced Halloween

How To Throw The Best Disney Villains Party

Capitalising on the success of Disney's Cruella and Maleficent movies, I designed a Disney villains themed party complete with costume ideas and this amazing Ursula cake how-to!

How To Throw The Best Disney Villains Party

10 Ways To Celebrate A Socially Distanced Halloween

A major challenge at Party Delights was joining the company during a global pandemic - although these Covid-related blogs have limited reusability, we felt they gave good value to the reader

10 Ways To Celebrate A Socially Distanced Halloween

The Horror Movie Fancy Dress Lookbook

We were excited to be getting a new range of officially licensed Halloween costumes from Warner Bros, including versions of Jason and Freddy Kruger. I had some fun in promoting these costumes while presenting seriously creepy Halloween ideas.

The Horror Movie Fancy Dress Lookbook

Festival Themed Party Ideas For Your Garden

In the time of Covid, we couldn't promote - or even take photos of - more than one person inside at a time. This presented real problems for the Design team, which is why I came up with this idea of an outdoor party that people can do while socially distanced, that would still be useful in the future.

Festival Themed Party Ideas For Your Garden
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Glacial Art Blogging

I was lucky enough to be in charge of the website, social media and blog content for an ice sculpting company that actually created the ice altar in Game of Thrones! We were told about the ice altar very early in the process and had to keep it firmly under wraps until the episode aired.

The Liverpool-based sculptors were often hired for experiential marketing campaigns, including creating an ice version of the Game of Thrones throne.

Click on the images to be taken to the full article and please note that due to the nature of agency work, in this case the blogs are not published under my name.

This was a huge opportunity to get some great PR for this company as Game of Thrones was the biggest thing on TV at that time! The story was actually picked up by several news agencies, including the Liverpool Echo.

A keyword-supported blog to get Glacial Arts appearing on the first page of SERPs for terms around "vodka luges"

Simply showing off the incredible sculptures shown in a beautiful city!

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Redesigning Party Delights’ About Us Page

Redesigning Party Delights’ About Us Page

When I joined Party Delights it was pretty clear to everyone involved that the About Us page was no longer fit for purpose. It told a different story of the company than the one we wanted to tell, but more importantly it was messily formatted and mostly made up of not very interesting milestones. Working with design and UX teams, I rewrote the content to frame it more around the new company CEOs and to be more selective about what accomplishments we showed.

We also put in extra information about the company’s attempts to start their eco journey, as well as the company values (click to enlarge!)

The Old About Us Page

The old About Us page was quite boring in the layout, really just a big block of text with a couple of headings.

It also discussed the original founder of the company, Alison Graham. This was a great story to start with, but years after Alison left the company we wanted to talk more about the current owners.

Finally, the Our Journey timeline was unnecessarily long and also a little buggy (see the month and year), while the entries weren’t very exciting. We narrowed down what timeline events we really wanted to focus on rather than putting everything out there.

Old version of the About Us page

Newly designed Our Story page!

How much nicer is this?!

We designed the layout of the page so it flowed a little better downwards and kept things looking interesting.

The copy was jazzed up, as were some of the dry numbers. You can see that we reduced Alison’s story down to two paragraphs, which was all we needed to pay homage to her.

Further down we highlighted the MD Claire Grasby, our newest leader, and then the series of values that Party Delights claims to have.

Finally we added in a little information about progress towards being environmentally friendly, and narrowed down our milestones to just the most important ones (it’s still a lot!)

New about us page
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Amtico Laying Patterns

This involved taking a lot of complicated information and rewriting it to these two separate audiences – to make things more difficult, the offerings were slightly different between the two audiences!

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Wirral Waters Website

The regeneration zone of Wirral Waters needed a comprehensive website appealing to stakeholders, investors and the general public. Working closely with the director of the project, I pulled together the relevant information, fitted it to his own idea of what the brand voice should be, and helped to populate the website.

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Primark Christmas Campaign 2017

Before I joined Uniform, they had successfully bid for the global Primark Christmas campaign. This involved many elements of the team, but most of my work was based around social outreach. We created a series of microsites to help promote the theme of New Fashioned Christmas, including a Party Personality Quiz (wherein I wrote all of the Personalities, questions and answers, as well as intro text), an Excuse Generator (for which I helped to generate content suggestions) and one supporting the Christmas Unicorn Cab experiential (providing site text, directions for involvement and on-hand help for the promo film’s creation).

Party Apology Generator

We came up with the content and format for this, and then had to spend a lot of time looking for combinations that were too rude!

Party Personality Quiz

I researched and wrote the questions and answers for this fun little quiz, as well as creating the Personalities.

Social Media

We were tasked with creating a list of New Fashioned Christmas themed gifs and memes, some of which were used in campaigns while others served as inspiration! 

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Infinity Waters Script

Infinity Waters Script

Inifinity Waters is a future development at Liverpool Waterfront. The Architectural Visualisation department at Uniform created this beautiful film. I was lucky enough to work on the script for this highly-publicised piece. Working from a rough script they had produced, I injected a little excitement into the descriptions and helped to create a proper flow of script for the video.

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Bedrock Gin Export

Uniform have worked with Spirit of the Lakes through a range of products, most recently their premium export strength gin, Bedrock Export. Using the brand tone of voice documents created in-house by Uniform’s Senior Copywriter, Steve Lalley, and a short description of the taste, I was given free reign to resdesign the style of writing for Bedrock Export with a bolder and more assertive tone across online promotions, point of sale and bottle descriptions.

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