Professional

Copywriting

From bookish child to a grown-up literature fanatic, I’ve always been a word nerd and I’m not afraid to admit it! But great copywriting isn’t all about having the best words – it’s about knowing when and where to use that particular tone of voice, using psychology to encourage users to click that button, and optimising based on data and feedback.

Proofreading and Editing

I’m not ashamed to admit it – I love to proofread! I can spot a spelling mistake from twenty paces and tell you where that comma should be a semi-colon! I’ve proofread game rules, interviews, blogs, and even some saucy werewolf fiction – come check it out.

Scriptwriting, Presenting & Interviewing

While I had previously helped in video creation, it was at Killer Ink that I became much more involved in the filming process. Whether I was providing the research for interviews, writing creative scripts, or presenting product review videos, over several years I gained a huge amount of experience in this field.

SEO & Digital Marketing

Having been trained in SEO best practice, I’ve brought that knowledge into every bit of writing that I do! I’m comfortable with most major CMS, the Google Analytics suite, Ahrefs and other keyword tools, as well as scheduling tools such as Hootsuite.

Social Media

I worked several years in social media, running accounts for small businesses to designing and writing content for a Primark Christmas campaign! I’ve often provided the text for social media posts at a minimum, but frequently collaborated on ideas with other parts of the team, especially at Party Delights and Killer Ink.