Copywriting

At Killer Ink we run regular giveaways and competitions, and there has to be a central page of information! Usually setting up competition text like this means writing an email, adapting that into the website text you see above (adding HTML where necessary) and the scrolling banner text you can see at the very top of the page. Like everything else, this would need to be translated into 9 languages – a particular challenge when monetary values are involved!

When I joined Party Delights it was pretty clear to everyone involved that the About Us page was no longer fit for purpose. It told a different story of the company than the one we wanted to tell, but more importantly it was messily formatted and mostly made up of not very interesting milestones. Working with design and UX teams, I rewrote the content to frame it more around the new company CEOs and to be more selective about what accomplishments we showed.

We also put in extra information about the company’s attempts to start their eco journey, as well as the company values – see the old and new About Us pages here!

Blogging Work

I was lucky enough to be in charge of the website, social media and blog content for an ice sculpting company that actually created the ice altar in Game of Thrones!

Click through to see a few of the blogs I wrote for the ice sculptors and follow the links to read the full blog.

My biggest role when working at Party Delights was keeping the monstrous blog in check! Read more about that when you click here or the logo!

At Killer Ink I write quite a few different types of blog – convention previews and videos, in-depth interviews and “best of” collections. Click through to see the kinds of work I did, and look out for the ridiculous puns!

Email creation

How-To Guides For New Sites

As part of my role at TH_NK Live (later EPAM) I was in charge of making how-to guides for employees to use their company’s new websites.

I would sit in on all the progress calls as the site was built, asking any questions I needed as we went along about usability. I’d then become an expert on using the CMS, and often fill in large sections of the content on behalf of the company. To aid in training employees to use the system, I created lengthy how-to guides which went through every detail of the process so as to be understandable to a complete novice, complete with images and bonus information.

Events

The Platform is a small network marketing event occurring in Liverpool every few months, featuring business and thought leaders from around the Liverpool City Region.

I was in charge of ensuring that any event details were correct, designing and writing for the pamphlets, running Facebook and Twitter ads, and attending the events to facilitate a smooth evening.

More coming soon!