Uniform have worked with Spirit of the Lakes through a range of products, most recently their premium export strength gin, Bedrock Export. Using the brand tone of voice documents created in-house by Uniform’s Senior Copywriter, Steve Lalley, and a short description of the taste, I was given free reign to resdesign the style of writing for Bedrock Export with a bolder and more assertive tone across online promotions, point of sale and bottle descriptions.
