I had pretty much full reign over the Party Delights blog, and it was my mission to improve the quality of content as well as create new content which would work well for the company.
Old blogs were assessed periodically to ensure they were up-to-date with products, well-written and hit a minimum number of words.
New blogs began with researching, usually either identifying a current trend to discuss or finding evergreen content to write on, such as commonly asked questions. I’d then run my concepts by the Design team and compromise where needed due to practicalities. I’d then research and write the content myself, minify and optimise the images and post the blog, coordinating with the Social and Email teams to promote individual blog posts.
10 Ways To Celebrate A Socially Distanced Halloween
I started my job with Party Delights during the first lockdown of 2020, and was presented with the problem of advertising our biggest season of the year while keeping our customers safe. Although this content was only really useful for that year, it had some great tips in it!
Festival Themed Party Ideas For Your Garden
In the time of Covid, we couldn't promote - or even take photos of - more than one person inside at a time. This presented real problems for the Design team, which is why I came up with this idea of an outdoor party that people can do while socially distanced, that would still be useful in the future.